Planning & Developing a Creative Business

Planning & Developing a Creative Business with Wally Wood, Susan Brier and Scott Brier. Wally Wood is a novelist and business writer/editor who has worked with a number of authors as a ghostwriter and collaborator. His credits include 19 books on topics such as management, sales, advertising, marketing and business relationships, plus the fictional Getting Oriented: A Novel About Japan. He is also a volunteer SCORE advisor who helps clients who want to start small businesses or turn around existing ones. Susan Brier, partner, The WriteDesign Company, LLP is the firm's creative director. Before founding the company in 1990, she worked as an Art Director in lower Fairfield and Manhattan. She enjoys being a problem-solver for clients in wide-ranging industries, using her training in graphic design, marketing and journalism to produce eye-catching and effective results. Scott Brier, partner at WriteDesign, is a communications consultant, writer and media producer. A former Fortune 100 public affairs executive, he wrote the business plan for WriteDesign in 1990 – and was quickly advised by a business coach to keep his day job while the company gained footing. Since joining in 2001, he has worked with clients in industries ranging from aerospace and automotive to pharmaceuticals and utilities.

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